The newly created Bravo Flooring division sets local brand, Nouwens Carpets and the textile industry, on a new growth path as a true Harrismith success story

Harrismith, Free State: 25 February 2022  Bravo Brands, South Africa’s leading home and lifestyle comfort house, celebrated the new addition to its stable, Nouwens Carpets’ manufacturing kick-off in February 2022, following its acquisition in November 2021.

Harrismith local and proudly South African, Nouwens Carpets, traces its rich history back over 60 years when Cornelis Nouwens first set up its manufacturing plant to supply tufted wool carpets throughout the country. While challenging recent economic circumstances led to Nouwens Carpets going into business rescue early in 2021, the brand was acquired by Bravo Brands to strengthen its stable and the textile industry in South Africa.

Dave Govender, CEO of Bravo Brands, believes that by adding Nouwens into the Bravo fold under its newly created Bravo Flooring division, they would once again be a leading manufacturer of commercial and residential carpet products in the country, spearheaded by its range of 100% woollen carpets and rugs.

Andrew Dewar, Chairman of the board, commented that the acquisition has afforded Bravo the opportunity to not only invest in the sustainability and growth of the textile industry, but in Harrismith itself through the preservation of jobs at the factory at a time when unemployment is at such unprecedented levels.

By Dirk

11 thoughts on “Bravo Brands’ Nouwens Carpets celebrate a new weaving era in Harrismith”
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